First published at Ambrosia for Heads, 4 January 2018, read the article on the AFH site
Within the space of three months in 2001, two of Hip-Hop’s preeminent producers, J Dilla and Pete Rock were in a kind of competition, and this led to the release of two ground-breaking albums that would shape the sound of the genre for the next decade and beyond.
According to Hip-Hop folklore, when Pete Rock heard Jay Dee’s idiosyncratic and, as it would later prove, highly influential debut, Welcome 2 Detroit on its February 2001 release, he felt compelled to match it and did so with PeteStrumentals a few months later.
“This guy took it at least two or three levels higher than me,” Pete Rock said of the Slum Village co-founder in Brian “B.Kyle” Atkins’ documentary Still Shining, per Complex . “It’s like a chain reaction. Basically, it was like Larry Smith to Marley Marl, from Marley Marl to Pete Rock, from Pete Rock to Jay Dee….” He then says that Dilla was the “brand-new king,” with a talent that was “ridiculous.” The two had worked together on the Villa’s Fantastic, Vol. 2 in 2000.
The two albums came out in the Beat Generation series via London-based label, BBE Records. The label was founded by DJs, Peter Adarkwah and Ben Jolly and took its name from the Universal Robot Band track, “Barely Breaking Even” from 1982. Later Beat Generation contributors in the series included Marley Marl’s Re-Entry, will.i.am.’s Lost Change, DJ Jazzy Jeff (twice), DJ Spinna, King Britt, Madlib, then Dilla with The Shining in 2006.
BBE Records boss Adarkwah says that the series made its name in the US, with other key producers, such as Flying Lotus and 9th Wonder citing its importance. Not only did it set up the Jay Dee-Pete Rock dyad, it also ushered in an era where Pete Rock-type beat-tapes have their own currency. Something that is arguably a defining feature of the current Hip-Hop scene.
Adarkwah’s message to the Beat Generation producers was simple: “Do what you feel,” and urged the beat-makers to create music that embodied their musical tastes, in all its eclecticism.
“I’d been on enough shopping trips with Kenny [Dope] and Mr Thing to know that those guys don’t just listen to Hip-Hop. They buy Jazz, Rock, Funk, Reggae – they’re into everything. So, Beat Generation wasn’t just about people who make beats. It was about that Beat spirit of Allen Ginsberg and Jazz poetry. My brief to them was, ‘Do what you feel. Try and express what your influences are on record.’” He says that Dilla and Spinna out of all the contributors “nailed it the best.”
Leading up to his Welcome 2 Detroit solo record debut, Slum Village’s Dilla had been establishing himself as a producer, as one-third of The Ummah and working on Common’s 2000 critically acclaimed Like Water For Chocolate, among other projects.
Welcome 2 Detroit was a radical move on his part and unlike anything else around at the time: an album made up of fragments and unexpected musical and tonal shifts that was also marked by the personality of its maker and the city he came from. On Welcome 2 Detroit, the young producer is reveling in mixing up musical genres (see: “Rico Suave Bossa Nova”) and thereby helps smash the template of a what a Hip-Hop album might sound like.
In the album liner notes, Dilla says how “B.B.E (Big Booty Express),” which transformed Kraftwerk’s elemental break “Trans-Europe Express” into a kind of space-age stripper anthem, was “his baby,” maybe because of its debt to Detroit Techno origins.
Dilla also sang a cover of Jazz trumpeter Donald Byrd’s “Think Twice” with Neo-Soul star, Dwele on trumpet and keys.
PeteStrumentals, meanwhile, put in place the foundations for all Soul-based Hip-Hop production that came in its wake, see here the pure melody and moody intelligence of “Smooth Sailing” and perhaps most famously “A Little Soul.”