First published at Passion of the Weiss, 22nd January 2018
One of the most striking aspects of Alchemist’s French Blend, parts 1 & 2, the albums riffing on a Francophone theme that he released at the end of 2017 is the way the Los Angeles producer gets something essential about French/Parisian culture.
Outsiders looking in on France, especially those who have gleaned their knowledge of the country from B&W ‘60s movies, imagine the French capital to be a place where cafés are filled with intellectual types speaking about semiotics while smoking cigarettes: it is. (Remember books by Marx and Hegel are sold at news kiosks in Paris and 11-year-old children memorize Molière in junior high).
Yet, as fans of Nouvelle Vague auteurs, such as Jean-Luc Godard know well - see, for example his 1967 film Weekend that combines social satire and nonsense (or the famous party scene in Pierrot Le Fou from 1965 that has the characters deadpanning advertising slogans, philosophy and politics). French art and culture tends to spin fixed dichotomies, enjoying the displacement; it can be restrained/elegant/austere, but also silly, its greatest masterpieces whether in literature, music or cinema focus on the power and the passion, while delighting in detail, even if slight and trivial.
Stretching back to the depths of the French chanson tradition, the country’s most important and self-revelatory form of popular culture, say into the ‘60s/’70s you find something similar going on. With Charles Aznavour’s pained nostalgia for love lost on one hand and Nino Ferrer maniacally looking for his dog on the other. The signature style of the country’s most famous singer/songwriter Serge Gainsbourg, moreover, is defined by his manipulation of apparent contradictions, with many of his songs from the same period embodying a spirit of play (‘Couleur Café’) and desire marked by ambivalence, which manifests as self-disgust or cruelty and contempt (‘Manon’).
Alchemist’s cover art for the French Blend series is the first sign that the Gangrene producer/MC might be seeking to mix things up. French Blend part one has an image of a smiling man who looks like the French singer Claude François in bright yellow/orange; the second has abstract shapes, in an almost Escher formation. On closer inspection you can see chopped up images of a bed, a mixing desk and Sylvester the cat.